"Quasar Springs, all natural reverse-spring water. Our time reversal process uses the natural opposite of springs to bring crisp taste to your table, fresh from not being inside a black hole yet, and at under 99 quadrillion bitcoins per serving."
Discoveries which are economically exploitable (like the discovery of North America) tend to generate more interest. Also and also to be ruined. We'd find some way to spill something into the ocean nebula.