Thursday, February 17, 2011

Intel Ad With Apple-Like Thin Black Laptop


Ultra-thin MacBook Pros (like the MacBook Air) have been rumored. Sandy Bridge-powered MacBook Pros have been rumored. Did Intel just out both of them with a new advert? The Apple community is hopeful after an Intel ad shows a very Apple-like laptop that’s the size of a MacBook Air. Yet, with a bigger screen and the horsepower of a Sandy Bridge processor, it’s more likely to be a MacBook Pro. So, is this something that Intel’s graphic design folks dreamt up – or did Intel just accidentally spoil the next MacBook Pro?
There’s the ad above. What do you think? Looks okay, I guess. In my opinion, it’s not the next MacBook Pro (even though the next MacBook Pro could look like this) and here’s why:
  • Intel isn’t Microsoft. They don’t make mistakes like this.
  • It’s not detailed enough. It barely looks like anything.
I doubt this is any real life laptop – but here’s an idea. What if it’s a Windows laptop? I was at Intel’s CES press briefer last month. In one of the demos, they compared two computers’ transcoding video time. The Sandy Bridge computer easily beat the last-gen Core i7 processor machine. Then, the punchline was that the older Core i7 machine (that lost) was a full ATX Tower desktop with a $500 NVIDIA graphics card. The Sandy Bridge machine was an ultra-thin laptop from Lenovo. I didn’t get a good look at it because I was in the back (thanks Intel), but it’s possible that this was that Lenovo machine.

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