July 23, 2010 · Filed Under Trendy Products
In a close to saturated Japan mobile hand set market, one of the foreseeable avenues to increase their sales is targeting the under reached golden age population of Japan, which increasing at a great rate. The idea was first started by subsidiary of KDDI, called TuKa by designing easy to operate mobile phones, mimicking the simple functionality and look of some of the commercially available land-line phones. This was all before the manufacturer lost touch with reality of things and start manufacturing mobile phone with tones of functionality that very few people were attuned to use or ever use. TuKa phones had simple functions, featuring large buttons which made it easy for elderly to operate, mainly used for calling your loved ones, no fancy stuff.Well, it appears that market feels our golden age population over this short period of has miraculously became internet savvy, or is this some sort of government big plane to bring the whole country to the internet revolution, it remains to be seen. Well, to embark up on this market opportunity, Fujitsu made and announcement couple of days ago on release of its new Raku-Raku Phone 7. Raku-Raku which by the way means is easy to use in Japanese is designed to make internet more accessible to seniors by featuring a one-touch access button which connects the individual to i-mode mobile internet systems. But this is not all; the users can have access to specially tailored free services on travel and gourmet offered through a special website called “Raku-Raku Japan Report”. Well, I hope they don’t have to pay for packet charges which could get a bit pricy. The special service is jointly offered with ISP Nifty. The first Raku-Raku by Fujitsu hit the market in September of 2001 selling over a 17.8 million units as of June 30, 2010 as popular phone set not only for seniors but for all other individual that use their mobile phone for phone calls and e-mail. The new phone 7 features a 8.1 megapixel resolution camera, with smile detector, automatic scene recognition, high sensitivity mode recognition equivalent to ISO 12800, finger-in-frame alarm which lets the individual to know that he/she is obscuring the lens by notifying the user by displaying an alert message on the screen, plus a tracking focus for capturing objects in motion suited for taking photos of children and pets. The phone 7 also comes with GSM for international roaming, advance human-sensing applications. Among the easy to use functionality, the new Raku-Raku phone7 features a clamshell design which can be easily opened with a touch of a button when it is ringing while automatically answering it. It also comes with voice input activation helping the user on learning how to use the phone through search functions that are divided into categories such as “contents”, “search” and “keywords”. The phone also comes with a “speak and search” function, allowing users to utter simple commands into the phone for conducting various searches. The phone comes with other features such as ETGA Swing Lesson, a golf swing movements adviser application that was introduced into Fujitsu’s mobile phone last year, as well as iBodymo, and area Mail to name a few. The new phone is in compliant with IPX5/IPX7/IPX8, which translates to being dust proof and water proof. The new phone7 will go on sale today through NTT DOCOMO.
