In an overly dominated Smartphone market owned by NOKIA, Apple’s iPhone, Google’ s Android and Samsung, Japanese Smartphone manufacturers are in search of finding a way to compete in a worldwide market or at least find a niche market where they can sink their teeth in. One such company is Sharp with their newly introduced AQUOS phone. A new brand of smartphone featuring connectivity to Sharp’s AQUOS LCD TVs. Sharp is trying to test the international smartphone market falling back on their smartphone’s DLNA capability, allowing users to connect their AQUOS PHONEs to AQUOS TV via HDMI interface, allowing the user to enjoy videos and games stored on their phone, as well as internet HD videos and other type of digital contents, on the large screen AQUOS LCD TV. DLNA support would also bring about the capability of watching contents from AQOUS TVs or Blu-ray Disc recorders wirelessly on their AQUOS PHONE. AQUOS PHONE does offer a high-quality graphic engine based on sharp’s know-how on image processing based on technologies developed around Sharp’s AQUOUS LCD TVs, but I am afraid all these nifty features wont be enough for Sharp to gain significant global market share for their smartphones, given the content oriented nature of mobile market, if that is Sharp’s intention in achieving.
