BULLISH ON DIRECT MAIL
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More than 200 customers attended direct mail webinars last week sponsored by the Postal Customer Council (PCC) Advisory Council — the first time a webinar has been offered by the organization to PCC members nationwide. During the webinars, participants learned how to launch effective direct mail campaigns.
Feedback has been positive, said PCC Advisory Committee Co-Chair Theresa Peterlein. “PCC members are enthusiastic about direct mail and its marketing strengths,” she said. “It’s a powerful way to get your business or product noticed.”
The webinars reviewed the benefits of direct mail, such as:
- Direct mail offers countless formats like invitations, postcards, self-mailers, brochures and newsletters.
- Direct mail is targeted, personal, flexible, tangible and measurable.
- Customers can track the success of their campaigns.
- Direct mail is easy and cost-effective.
Peterlein said webinars make it easier for PCC members to participate in educational opportunities involving the Postal Service. “It’s our goal to expand the reach of the PCC network through webinars like this, especially for customers who can’t attend meetings in person because of time and distance constraints,” she said.
The Postal Service is pleased to be working with the PCC. “This is an important project for the Postal Service and our customers,” said Steve Kearney, senior vice president, Customer Relations. “We are convinced direct mail continues to be a vital and effective communications tool for businesses and for USPS. Based on the turnout for these webinars, it’s clear our customers agree with us on the value of direct mail.”
