Designed by company co-founder, CEO and Executive Design Director Henrik Fisker, the four-door, four-passenger Karma offers luxury car buyers a responsible alternative to traditionally-powered vehicles by combining exotic car styling with advanced powertrain technology. According to the company, the vehicle delivers better efficiency and lower emissions than today's best hybrids.
IRVINE, Calif. – Fisker Automotive, the California manufacturer of premium plug-in hybrid electric vehicles, will debut the first factory-built Karma at the 2010 Paris Motor Show. Fisker will also announce details about the expansion of its global importer network, as well as updates to its international marketing campaign.
Designed by company co-founder, CEO and Executive Design Director Henrik Fisker, the four-door, four-passenger Karma offers luxury car buyers a responsible alternative to traditionally powered vehicles by combining exotic car styling with advanced powertrain technology. According to the company, the vehicle delivers better efficiency and lower emissions than today’s best hybrids.
Fisker is responsible for designing some of the most iconic and desirable luxury sports cars of the modern era, including the Aston Martin V8 Vantage, Aston Martin DB9 and BMW Z8.
Fisker Automotive has been at the forefront of the development of luxury plug-in hybrids since introducing the Karma as a concept in January 2008, just months after the company was established.
“We had a chance to change the premium vehicle segment with a new kind of vehicle and a new brand that appeal to consumers who are passionate about the environment and who wish to drive a beautiful car that reflects their desire to lead a lifestyle of responsible luxury,” Fisker said. “We are very excited to be introducing the first factory-built Karma luxury plug-in hybrid in Paris, a city known for inspiring its own passions.”
To support its ultimate goal of producing more than 100,000 cars per year, Fisker Automotive says it is building a world-class global importer and retail network to market and service its vehicles.
In Paris, the company will share details about the European and Asian groups with which it has partnered to establish the brand on both continents, and that know the market potential for premium, environmentally conscious vehicles.
In July 2010, Fisker Automotive launched “Pure Driving Passion,” the company’s first international marketing campaign, with a new website.
Featuring the work of avant-garde fashion photographer Miles Aldridge (Vogue, Cartier, Hugo Boss) and Academy Award-nominated cinematographer Wally Pfister (Inception, The Italian Job, The Dark Knight), Fisker says “Pure Driving Passion” aims to change the way cars are traditionally marketed and hopes to educate consumers to the benefits of plug-in hybrid technology while showing that environmentally conscious vehicles can be "sexy."
