Sunday, December 26, 2010

Sony PlayStation Phone’s Name Will Be Xperia Play0


Ever since the first rumours of the Playstation Phone started, we’ve wondered what name Sony Ericsson plan to use for the phone. All of the rumours pointed to SE branding it under the Xperia brand and now we can reveal that the gaming handset will almost certainly go under the ‘Xperia Play’ brand.
Pocketnow first came up with some evidence in the form of a European Union trademark filing using the ‘Xperia Play’ name. However, we dug a bit deeper and found that a whole bunch of XperiaPlay domain names (including com, net and org) have been registered by a PR agency called Jung Relations.
Jung Relations is based in Stockholm, Sweden and one of its clients is, you guessed it, Sony Ericsson. Long term readers of this site will know that a few months back we stuck that ‘Unofficial’ mark on the home page banner.

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