Friday, September 23, 2011

Suntory Introduces World’s First BLUE ROSE to North American Market


Suntory has announced that it will introduce their internationally renowned blue rose APPLAUSE to North American market. The APPLAUSE is world’s first blue rose with 100% blue-pigmented petals, which has been developed by introducing a gene for blue pigment from a pansy back in 2004. Suntory nearly after two decades of research and development in 2009 begins the sales of the APPLAUSE in Japan. The name APPLAUSE by the way was selected as a symbol to congratulate those whose dreams have come true, while encouraging those pursuing a dream.
Looking at the picture the rose appears to be purple but we leave it to shopper to decide which color it is. I really hope these two decades of research would contribute to other types of product developments beside a pretty looking rose which nature is master of developing them on its own.

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