“If you’re 60 pounds overweight, you’re not going to draw on a six pack, but you can use the same techniques to look 5 or 10 pounds lighter,” Said Jaime Kern Lima, a founder of the company. “And if you’re 10 pounds overweight, you can’t draw on a six pack, but you can create a washboard effect.” Most importantly, the method is waterproof, so your abs won’t wash off in the pool or be smeared away on a particularly sweaty day. Women have make-up. What’s the difference?