After Google TV was announced at the Google I/O conference. The deal between Google, Intel, Sony and Logitech had been leaked months ago, but now that it’s out in the open, reactions from ad firms has come in – and they love it. Bloomberg BusinessWeek reports that ad firms are excited for Google TV’s interactive ads, with one telling them “It’s the future of advertising.”
In case you missed it, Google TV is Google’s new television initiative that will see further web connectivity added to the TV, both through Sony TVs and a Logitech set-top box for those of us with existing TVs. Unlike the current “Internet-connected” TVs, which usually run just widget-based apps, Google TV is looking to ‘unleash’ the user, so to speak. It’ll be based on Android, and will feature a full Chrome web browser, capable of full desktop Flash.
What does this have to do with ads? When a Google TV watches an ad, the user can instantly be redirected to the webpage for that company. This is basically the “HyperText TV” that we’ve seen in science fiction for years. Ad firms also like it, because like web ads, they can get an instant and accurate count on how many users viewed their ads (unlike traditional TV and radio ratings, which have always used selective samples and estimations. It’s always baffled me that networks sell ads for millions of dollars based on a sampling of viewers).
In addition to that, ad firms hope that Google’s internet heritage will drive the cost of TV ads down. As BBW reports, current TV ads can cost in the thousands or millions. According to BBW, the going CPM rate for online video on the web is about $30 – much lower than the going TV rate.
But, do we want internet on our TV? The widgets that came on the Yahoo-connected TVs and other internet services were simple and easy to use from ten-feet. Do we want a full web browser on your TV?
What does this have to do with ads? When a Google TV watches an ad, the user can instantly be redirected to the webpage for that company. This is basically the “HyperText TV” that we’ve seen in science fiction for years. Ad firms also like it, because like web ads, they can get an instant and accurate count on how many users viewed their ads (unlike traditional TV and radio ratings, which have always used selective samples and estimations. It’s always baffled me that networks sell ads for millions of dollars based on a sampling of viewers).
In addition to that, ad firms hope that Google’s internet heritage will drive the cost of TV ads down. As BBW reports, current TV ads can cost in the thousands or millions. According to BBW, the going CPM rate for online video on the web is about $30 – much lower than the going TV rate.
But, do we want internet on our TV? The widgets that came on the Yahoo-connected TVs and other internet services were simple and easy to use from ten-feet. Do we want a full web browser on your TV?
